Smorgasburg L.A.

ROLE: CREATIVE STRATEGIST

Room for More…

This bespoke campaign deployed AR technology, short form content, and sensible design to motivate inclusive experimental fusionists to embark on a journey to define themselves by investing in the future of LA’s food community at Smorgasburg.

Amoeba Music

ROLE: CREATIVE STRATEGIST

Come to Find.

By adapting the iconic What’s in My Bag? YouTube series for TikTok, implementing in-store experiences, and creating a long-form video asset that amassed over 7,000 views, this campaign showcased how Amoeba Music has something for every rebelliously nostalgic bin-digger to find.

Brand Strategy

Responsibilities included:

  1. Executing industry and cultural research to pull out insights about the company’s target audience

  2. Directing interview-style short form video series and coordinated closely with photographers and videographers from conception to editing

  3. Providing feedback on all creative assets to ensure a strong narrative throughline and worked directly with Smorgasburg through feedback

Responsibilities included:

  1. Evaluating the resonance of developing creative assets

  2. Drafting creative briefs for directors and working with them directly to finalize assets

  3. Designing geo-tag stickers native for Snapchat

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Creative Writing